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ANALYTICS & INSIGHTS
Five Dollar Games
July 19, 2023
Five dollar games have been among the most popular price points with lottery players for decades, offering broad appeal, particularly as entry-level games. Strengthening the games at this price point with key callouts, product enhancements and new play actions can help retain their true value in the overall portfolio. In this issue of Data in Motion, we analyze and share the results of Scientific Games’ recent player research focused on $5 games.
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Self-Checkout Lanes
June 07, 2023
Self-checkout lanes have revolutionized the retail experience. Speed and convenience make self-checkout a win for retailers and consumers. In the latest issue of Data in Motion, we examine the appeal of self-checkout to lottery players and explore ways that retailers can use this trend to boost sales.
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ANALYTICS & INSIGHTS
Consumers and Convenience Stores
May 24, 2023
Summer is here and we’re analyzing how convenience stores keep up with consumers on the go. While the cost of goods and gas are up, the number of stores and transactions have also increased. Read more in our latest issue of Data in Motion.
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ANALYTICS & INSIGHTS
Continued Exploration of McKinsey and Company's Five Zeroes Transforming Retail
May 10, 2023
Celebrating 50 years of tracking consumer trends to help drive our lottery customer’s performance. In our latest issue of Data in Motion, Scientific Games continues to explore McKinsey and Company’s Five Zeros Transforming Retail, including Zero Wait for Delivery, Zero Tolerance for Inaction and Zero Wiggle Room for Inflexibility. All part of our longtime lottery industry leadership in analytics and insights.
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pdf, 310 KB
ANALYTICS & INSIGHTS
How Consumers Are Impacting the Retail Environment
April 26, 2023
As changing online consumer habits continue to impact the retail environment, is your lottery following the trends? Read more about factoring a frictionless shopping experience into an overarching retail strategy in the latest issue of Data in Motion.
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pdf, 508 KB
ANALYTICS & INSIGHTS
Social Media and Lottery Players
April 12, 2023
Social media has become an ingrained part of everyday life over the past 20 years. This issue of Data in Motion provides a brief overview of social media usage, and explores new vs. existing lottery players and different social platforms – along with ideas on how the power of social media can help drive player engagement and sales.
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pdf, 1459 KB